Fieldfresh Foods

FieldFresh Foods Private Limited is a joint venture between Bharti Enterprises & Del Monte Pacific Limited. With a vision of 'creating delightful food experiences', FieldFresh Foods offers a range of food and beverage products under the Del Monte brand in India and select SAARC countries, while exporting fresh and processed vegetables like Baby Corn, Sweet Corn, Chillies etc to UK and western Europe. We also export core sauces & condiments to international QSR's in 12 markets in Asia Pacific.

Solution

FieldFresh Foods Website was launched in January 2016 with new responsive design approach. The client wanted to give new categorization to the products with details & images. These product pages consists of B2C consumers, Investors & those seeking partnership for the overseas export segment. The Website uses a lot of segregation of categories basis the SKU, ingredients & product variants available in the Market. The User can compare & also see Nutritional information on the different offerings from the Website.

Outcome

The Website is a vibrant, responsive design. The New Design carries large images of the product along with links to the inner descriptor pages. There is an active linkage with their Social Media Pages & live feeds. The Media sections carry the latest TVCs, Print & Video Advertisements. There is also a link to Product Photo Gallery & Recipes Section.