Maruti Insurance

We are the Largest Provider of Motor Insurance Brokerage Services in India and have over 50 Lac Satisfied Customers, who entrust us for their Motor Insurance Needs and have Faith in our Abilities, to help them when it is needed most.

We are a brand with Pan-India presence, providing services to Our Customers across 450+ cities - from the Barren Mountains of Leh to the Less Inhabited Islands of Andaman, from the White Desert of Kutch to the Green Valleys of Imphal.

We have joined hands with 11 Most Trusted Insurance Companies in India including - all PSU Insurers and major Private ones, to offer One-Of-A-Kind Motor Insurance Policy, that exclusively caters to Maruti Suzuki Car Owners.

Solution

The New Maruti Insurance Website was launched in April 2016 translating their Company’s brand online. During the research phase of the project we studied the Motor Insurance Sector in India. The IRDA Guidelines in particular on the Insurance promotion laws and their usage on the digital medium. We spent a lot of time working with MI on the site’s information architecture and, particularly, the site map and priority of different sections. There was a lot of integration with the Maruti Car Owners database as they have an online facility to renew & buy car insurance plans.

Outcome

The Site gives a fresh & warm feel to the Maruti Insurance Customers. The design is simple & user friendly with lot of FAQ’s & online assistance options. In the first month of launch itself the Website did a good number of online sales. The Users now have an easy option to do Car Insurance renewals & purchase through the Website. The Website won a BAM Award for its design from the Brand & Advertising Media.